BRAND IDENTITY | SOCIAL MEDIA | CONCERT CAMPAIGNS
As one of the founders of The Meladies, Marquette University's all-female a cappella group, I served on the board for two years and Public Relations Coordinator and one year as Event Coordinator. Duties as Public Relations coordinator included creating, designing, and promoting campaigns for events, concert and fundraisers, online and on Marquette campus. I wrote and published content on all social media accounts, including Facebook, Twitter, Instagram, Snapchat, YouTube, and a blog. I did a rebrand in 2015, which included a new logo, website, and merchandise.
Results: During my time as Public Relations Coordinator, The Meladies Facebook followers more than tripled, Instagram and Twitter followers both doubled, and a new Snapchat account was created. Interactions on all combined social media accounts increased tenfold and we raised more than $4,000 in an online fundraiser.